Today, Cummins Inc. [NYSE: CMI] unveiled a new brand platform. Crisp design elements, a custom font, and a bold slogan - Powering the FutureTM - highlight the company’s commitment to being an industry leader in the next era of smarter, cleaner energy.

The platform embodies the company’s Destination ZeroTM strategy to go further, faster to reduce greenhouse gases and the air quality impacts of its products. The customer-focused, multi-solution approach will advance engine-based solutions in today’s core business while innovating for the future by developing new zero-emission solutions through Accelera™ by Cummins for various applications. The integrated suite of innovative technologies and capabilities, strong customer partnerships, and financial strength position the company to invest in the future and its skilled global workforce.

"For over a century, Cummins has continued to push boundaries to innovate and deliver energy solutions the world depends on," said Jennifer Rumsey, President and CEO of Cummins. "Our new brand platform honors that legacy, while also emphasizing our leadership and commitment to our customers and the environment, evolving our portfolio to power a sustainable future."

The company is making significant progress and investments across its full portfolio of power solutions, and the new brand reflects this. The portfolio includes power solutions that embrace the energy transition: diesel, natural gas, hybrid, electric, and biofuels. This range of options meets the diverse and changing needs of customers, enabling them to reduce greenhouse gas emissions, now and in the future.

Powering the FutureTM supports the belief that every alliance, every breakthrough is another milestone in an endless journey to be better today than yesterday.

The refreshed brand retains the historic Cummins logo, representing over 100 years of pushing the boundaries of what is possible. This graphic pillar of innovation grounds the energy and mobility sectors, now in a time of unprecedented transition. The custom font, Cummins Innova, highlights the company’s distinctiveness in the market, and additional bold colors and powerful imagery link the company’s legacy and future.

"Powering the Future™ completes the recognition of the Cummins logo as a symbol of innovation and reliability," said Carole Casto, Vice President - Marketing and Communications. "Our brand identity has evolved over the course of our history, but our commitment to fueling our customers’ success and supporting communities around the world remains the same."